Brand Building Blog

Oct 98 min read

WHY BRAND PERSONALITY IS A MUST-HAVE FOR INTROVERTS IN BUSINESS

You don’t need to be in front of the camera to market your business. Make sure you have a distinct brand personality designed to convert.

Oct 26 min read

SO, YOU'RE HAVING A BRAND IDENTITY CRISIS...

How to know if your business is having a brand identity crisis and how to navigate the road ahead.

Sep 106 min read

STRONG BRAND DEVELOPMENT BEGINS WITH THESE 5 PILLARS

Starting your brand development? You’ll want to prioritize these 5 pillars!

Aug 163 min read

NAVIGATING THE PARADOX OF EFFECTIVE BRAND MARKETING

Good brand marketing is knowing how to be both novel and familiar at the same time. Learn how to navigate this unique marketing paradox.

Jul 234 min read

THE 3Rs THAT WILL EXPEDITE YOUR BRAND’S TRUST FACTOR

Want to foster trust with your audience that leads to conversions? Adopt this simple principle to improve your brand trust factor.

Jun 67 min read

THE STUDIO'S BRAND DESIGN PROCESS

Thinking about (re)branding? Here’s my brand design process in a nutshell so you can know exactly what to expect from the brand development

Apr 97 min read

7 COMMON SMALL BUSINESS PROBLEMS BRANDING SOLVES

Are you faced with these common small business problems? Find out how branding will solve them so you can earn more recognition and revenue.

Jan 177 min read

UNDERSTANDING THE ELEMENTS OF BRAND STRATEGY

Unsure about the true benefits of strategic branding? Find out how to use the elements of a brand strategy to grow and market your business.

Oct 24, 20235 min read

HOW TO OPTIMIZE YOUR BRAND EXPERIENCE FOR CONSISTENT CONVERSIONS

For your marketing to be effective you need to think like a brand. Learn the 3 key areas to optimize so you can improve your conversions.

Oct 6, 20233 min read

BRAND STRATEGY 101: 30 BUSINESS QUESTIONS YOU NEED CLARITY ON

The annual brand clarity audit your business needs. This is brand strategy 101. Find out how aligned you are as a brand.

Sep 15, 20237 min read

10 WAYS YOUR BRAND STRATEGY WILL LAND YOU MORE CLIENTS

Struggling to land consistent clients? Allow me to show you 10 ways your brand strategy will help you land more clients with ease.

Sep 12, 20235 min read

WHEN SHOULD A SMALL BUSINESS INVEST IN BRAND STRATEGY?

Not every small business needs a brand strategy. Find out whether investing in brand strategy is going to be worthwhile investment for you.

Aug 29, 20237 min read

THE MARKETING MESSAGING FRAMEWORK FOR MEMORABLE BRAND MESSAGING

Improve your brand messaging with this infomercial-inspired Marketing Messaging Framework (includes free Notion template)

Aug 22, 20234 min read

THE SIMPLE DIGITAL MARKETING STRATEGY TO INCREASE CONVERSIONS

If you're struggling to increase conversions as a service provider, you need to adopt this super simple digital marketing strategy.

Apr 18, 20237 min read

PERSONAL BRANDING TIPS FOR INTROVERTS ON SOCIAL MEDIA

You can't hide behind your brand, especially on social media. To grow your personal brand on social media, here are my tips for introverts.

Apr 3, 20237 min read

EMBRACING YOUR PERSONAL BRAND IN THE AGE OF AI

The demand for personal brands is on the rise in the age of AI. Focus on your personal brand action plan to make the most of this era.

Mar 2, 20236 min read

HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES

Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.

Jan 17, 20235 min read

DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES

Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.

Jan 6, 20236 min read

THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT

Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.

Mar 29, 20225 min read

HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY

By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.