WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY
If you want to increase conversions, your brand development journey needs to mirror the customer's journey.
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Jan 26, 20238 min read
HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS
To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.
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Jan 17, 20235 min read
DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES
Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.
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Jan 6, 20236 min read
THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT
Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.
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Dec 29, 20228 min read
HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR
Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.
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Dec 16, 20223 min read
THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
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Nov 17, 20225 min read
6 NEED-TO-HAVE LOGO DESIGNS FOR YOUR BUSINESS
Need to design a logo? Learn the six logo designs your brand needs to be memorable and adaptable.
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Sep 6, 20224 min read
THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
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Jun 21, 20226 min read
A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY
Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.
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May 30, 20226 min read
SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
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Mar 29, 20225 min read
HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
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Jan 21, 20225 min read
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
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Jan 19, 20226 min read
NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
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Jan 13, 20225 min read
WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!
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Jan 6, 20225 min read
THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
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Oct 27, 20215 min read
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
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Jul 17, 20216 min read
IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
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May 28, 20215 min read
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
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Apr 14, 20215 min read
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
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Mar 12, 20214 min read
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
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