BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
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Feb 16, 20216 min read
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
This brand messaging framework will strengthen your marketing and increase conversions. Includes 4 writing challenges.
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Feb 3, 20214 min read
WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE
Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.
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Dec 11, 20201 min read
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
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Dec 8, 20205 min read
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
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Dec 2, 20204 min read
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Learn how to stand out in your industry by surveying your competitive landscape.
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Nov 11, 20205 min read
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
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Sep 14, 20203 min read
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.
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Aug 31, 20206 min read
THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS
As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!
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Aug 12, 20205 min read
5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH
Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!
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Aug 5, 20205 min read
CREATIVE RESOURCES TO ELEVATE YOUR BRAND ONLINE
You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!
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Jul 27, 20204 min read
HOW I’M SUPPORTING THE REDEMPTION PAWS CAUSE
I'm donating 15% of my booked earnings to Redemption Paws. Learn how you can support this amazing charity.
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Jul 23, 20204 min read
THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS
Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.
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Jul 20, 20204 min read
NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM
Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.
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Jul 6, 20205 min read
HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS
Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.
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Jun 29, 20204 min read
5 SIMPLE WAYS TO ELEVATE YOUR BRAND ON SOCIAL MEDIA
Grow your audience by implementing these 5 strategies to elevate your brand on social media!
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Jun 19, 20204 min read
HIRING A LOGO DESIGNER VS A BRAND DESIGNER: A CASE STUDY
This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.
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Jun 10, 20205 min read
DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS
Ever wonder how designers develop a brand identity that aligns for your business? Read this!
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Jun 2, 20204 min read
INVESTING IN YOUR BRAND: 7 RULES FOR LONG-TERM SUCCESS
Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.
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May 22, 20205 min read
5 THINGS TO KNOW ABOUT BRANDING AND COLOURS
Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.
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