Brand Building Blog

Oct 98 min read

WHY BRAND PERSONALITY IS A MUST-HAVE FOR INTROVERTS IN BUSINESS

You don’t need to be in front of the camera to market your business. Make sure you have a distinct brand personality designed to convert.

Aug 163 min read

NAVIGATING THE PARADOX OF EFFECTIVE BRAND MARKETING

Good brand marketing is knowing how to be both novel and familiar at the same time. Learn how to navigate this unique marketing paradox.

Jul 234 min read

THE 3Rs THAT WILL EXPEDITE YOUR BRAND’S TRUST FACTOR

Want to foster trust with your audience that leads to conversions? Adopt this simple principle to improve your brand trust factor.

Jul 104 min read

7 ATTRIBUTES OF MEMORABLE BRANDS THAT KEEP THEM TOP OF MIND

Learn the 7 attributes that keep brands top of mind so they see more recognition and revenue in their business.

May 186 min read

HOW TO INCREASE YOUR PERCEIVED VALUE WITH BRAND MOCKUPS

Learn everything you need to know about using brand mockups and how they'll improve your brand value.

Mar 284 min read

5 STRATEGIES TO MAKE YOUR BRAND STAND OUT ONLINE

The competition only exists when you’re the same as everyone else. Learn 5 strategies that will make your brand stand out online.

Oct 24, 20235 min read

HOW TO OPTIMIZE YOUR BRAND EXPERIENCE FOR CONSISTENT CONVERSIONS

For your marketing to be effective you need to think like a brand. Learn the 3 key areas to optimize so you can improve your conversions.

Sep 15, 20237 min read

10 WAYS YOUR BRAND STRATEGY WILL LAND YOU MORE CLIENTS

Struggling to land consistent clients? Allow me to show you 10 ways your brand strategy will help you land more clients with ease.

Aug 29, 20237 min read

THE MARKETING MESSAGING FRAMEWORK FOR MEMORABLE BRAND MESSAGING

Improve your brand messaging with this infomercial-inspired Marketing Messaging Framework (includes free Notion template)

Aug 22, 20234 min read

THE SIMPLE DIGITAL MARKETING STRATEGY TO INCREASE CONVERSIONS

If you're struggling to increase conversions as a service provider, you need to adopt this super simple digital marketing strategy.

Jun 6, 202310 min read

HOW TO ACE YOUR BUSINESS’ SOCIAL MEDIA CONTENT CREATION in 2024

How to successfully strategize your social media content creation, from plan to post!

Apr 18, 20237 min read

PERSONAL BRANDING TIPS FOR INTROVERTS ON SOCIAL MEDIA

You can't hide behind your brand, especially on social media. To grow your personal brand on social media, here are my tips for introverts.

Apr 3, 20237 min read

EMBRACING YOUR PERSONAL BRAND IN THE AGE OF AI

The demand for personal brands is on the rise in the age of AI. Focus on your personal brand action plan to make the most of this era.

Mar 17, 20238 min read

A STRATEGISTS CONTENT MARKETING GUIDE FOR REPURPOSING CONTENT

Learn how to optimize your content strategy by repurposing content effortlessly to grow your business.

Mar 3, 20233 min read

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.

Mar 2, 20236 min read

HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES

Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.

Feb 21, 20234 min read

WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY

If you want to increase conversions, your brand development journey needs to mirror the customer's journey.

Jan 17, 20235 min read

DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES

Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.

Dec 16, 20223 min read

THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

May 30, 20226 min read

SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.