Brand Building Blog

May 30, 20226 min read

SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.

Jan 21, 20225 min read

WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

Oct 27, 20215 min read

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Sep 1, 20216 min read

WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content

Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.

Jul 17, 20216 min read

IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS

Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.

May 28, 20215 min read

WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE

Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.

Apr 14, 20215 min read

HOW TO BUILD A BRAND THAT FOSTERS CONNECTION

With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?

Mar 12, 20214 min read

4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED

Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!

Mar 2, 20217 min read

LESSONS FROM MY FIRST YEAR IN BUSINESS - Advice for running an online business

There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.

Feb 21, 20216 min read

BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS

In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.

Feb 16, 20216 min read

BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE

This brand messaging framework will strengthen your marketing and increase conversions. Includes 4 writing challenges.

Dec 11, 20201 min read

THE INESCAPABLE TRUTH OF BUSINESS AND BRAND

When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.

Dec 8, 20205 min read

CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS

Use these tips to curate a brand image library for your business, without spending a dollar.

Dec 2, 20204 min read

HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT

Learn how to stand out in your industry by surveying your competitive landscape.

Nov 11, 20205 min read

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Sep 14, 20203 min read

HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE

Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.

Aug 31, 20206 min read

THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS

As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!

Aug 12, 20205 min read

5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH

Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!

Aug 5, 20205 min read

CREATIVE RESOURCES TO ELEVATE YOUR BRAND ONLINE

You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!

Jul 20, 20204 min read

NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM

Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.