WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
top of page
Brand Building Blog
Search
Oct 27, 20215 min read
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
262
Sep 1, 20216 min read
WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content
Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.
165
Jul 17, 20216 min read
IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
167
May 28, 20215 min read
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
496
Apr 14, 20215 min read
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
162
Mar 12, 20214 min read
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
442
Mar 2, 20217 min read
LESSONS FROM MY FIRST YEAR IN BUSINESS - Advice for running an online business
There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.
82
Feb 21, 20216 min read
BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
321
Feb 16, 20216 min read
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
This brand messaging framework will strengthen your marketing and increase conversions. Includes 4 writing challenges.
613
Dec 11, 20201 min read
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
41
Dec 8, 20205 min read
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
1,024
Dec 2, 20204 min read
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Learn how to stand out in your industry by surveying your competitive landscape.
245
Nov 11, 20205 min read
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
308
Sep 14, 20203 min read
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.
530
Aug 31, 20206 min read
THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS
As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!
214
Aug 12, 20205 min read
5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH
Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!
566
Aug 5, 20205 min read
CREATIVE RESOURCES TO ELEVATE YOUR BRAND ONLINE
You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!
265
Jul 20, 20204 min read
NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM
Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.
619
Jun 29, 20204 min read
5 SIMPLE WAYS TO ELEVATE YOUR BRAND ON SOCIAL MEDIA
Grow your audience by implementing these 5 strategies to elevate your brand on social media!
355
bottom of page