Brand Building Blog

Nov 208 min read

HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR

Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.

Oct 98 min read

WHY BRAND PERSONALITY IS A MUST-HAVE FOR INTROVERTS IN BUSINESS

You don’t need to be in front of the camera to market your business. Make sure you have a distinct brand personality designed to convert.

Sep 175 min read

WHAT ARE SEMI-CUSTOM BRAND IDENTITY KITS?

Learn how a semi-custom brand identity kit will make branding your small business easy, affordable, and truly distinct.

Jun 67 min read

THE STUDIO'S BRAND DESIGN PROCESS

Thinking about (re)branding? Here’s my brand design process in a nutshell so you can know exactly what to expect from the brand development

May 165 min read

THE 3 WAYS YOUR BRAND IDENTITY HELPS GROW YOUR SMALL BUSINESS

Learn the 3 significant roles your brand identity plays as a business tool that will strategically grow your small business.

Oct 24, 20235 min read

HOW TO OPTIMIZE YOUR BRAND EXPERIENCE FOR CONSISTENT CONVERSIONS

For your marketing to be effective you need to think like a brand. Learn the 3 key areas to optimize so you can improve your conversions.

Jun 29, 20239 min read

HOW TO LAUNCH A REBRAND THE EASY WAY

A simple, step-by-step guide for how to launch a rebrand professionally and efficiently.

Mar 3, 20233 min read

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.

Jan 26, 20238 min read

HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS

To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.

Jun 21, 20226 min read

A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY

Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.

Mar 29, 20225 min read

HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY

By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.

Jan 19, 20226 min read

NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Jan 6, 20225 min read

THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE

How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!

May 28, 20215 min read

WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE

Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.

Apr 14, 20215 min read

HOW TO BUILD A BRAND THAT FOSTERS CONNECTION

With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?

Dec 8, 20205 min read

CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS

Use these tips to curate a brand image library for your business, without spending a dollar.

Jul 20, 20204 min read

NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM

Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.

Apr 8, 20204 min read

YOUR GUIDE TO THE 7 TYPES OF LOGOS

Among the many different types of logos out there, how do you know which is best suited for your company?