Brand Building Blog

Dec 175 min read

THE SIMPLE BRAND MESSAGING GUIDE: 3 STEPS TO CRAFTING STORIES THAT CONVERT

This simple brand messaging guide teaches you to take your ideal clients on a journey from problem to possibility in just 3 steps.

Oct 26 min read

SO, YOU'RE HAVING A BRAND IDENTITY CRISIS...

How to know if your business is having a brand identity crisis and how to navigate the road ahead.

Jul 234 min read

THE 3Rs THAT WILL EXPEDITE YOUR BRAND’S TRUST FACTOR

Want to foster trust with your audience that leads to conversions? Adopt this simple principle to improve your brand trust factor.

May 165 min read

THE 3 WAYS YOUR BRAND IDENTITY HELPS GROW YOUR SMALL BUSINESS

Learn the 3 significant roles your brand identity plays as a business tool that will strategically grow your small business.

Nov 7, 20236 min read

HOW TO MAKE YOUR BRAND A HIGH-CONVERTING LEAD MAGNET OF ITS VERY OWN

Explore these simple strategies for how to turn your brand into a high-converting lead magnet of its own.

Sep 15, 20237 min read

10 WAYS YOUR BRAND STRATEGY WILL LAND YOU MORE CLIENTS

Struggling to land consistent clients? Allow me to show you 10 ways your brand strategy will help you land more clients with ease.

Sep 12, 20235 min read

WHEN SHOULD A SMALL BUSINESS INVEST IN BRAND STRATEGY?

Not every small business needs a brand strategy. Find out whether investing in brand strategy is going to be worthwhile investment for you.

Mar 2, 20236 min read

HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES

Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.

Jan 21, 20225 min read

WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

Jan 19, 20226 min read

NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Oct 27, 20215 min read

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Feb 16, 20216 min read

BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE

This brand messaging framework will strengthen your marketing and increase conversions. Includes 4 writing challenges.

Nov 11, 20205 min read

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Mar 25, 20203 min read

LEAD MAGNET IDEAS FOR YOUR BUSINESS

A beautifully designed lead magnet could be the missing piece to your growing business.

Feb 23, 20205 min read

WHAT IS A BRAND STRATEGY AND WHY IS IT IMPORTANT?

Investing in a brand strategy paves the way for long-term success. So what is a brand strategy and why is it so important for your business?

Jan 3, 20204 min read

THE TRUTH BEHIND DESIGNING AN EFFECTIVE WEBSITE

When designing an effective website, creating a visually attractive website comes secondary to the function and efficacy of your website.

Aug 19, 20194 min read

THE VALUE OF BRAND IDENTITY DESIGN & YOUR BUSINESS

Proper brand identity design is key to starting a successful business. Learn the important questions you need to ask before getting started.

Aug 11, 20194 min read

5 KEYS TO A SUCCESSFUL LOGO DESIGN

Starting a new business? Learn how to stand out from the competition with these five fundamental keys to a successful logo design.