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The reality is...
You have a business, but don’t know how to be a magnetic brand
You’ve got a brand identity, but not a brand foundation that converts
You’re struggling to attract leads, but don’t know what you’re doing wrong
Brand strategy is out of your budget, but you’re determined to level up
"I don't feel stuck anymore."
I am at a point in my business where I need to establish a steady supply of high-quality leads. Now that I look at what I’ve been doing to reach my ideal client, I see that a lot of my effort was misdirected.
I am very happy that I took this workshop. Branding and marketing seemed outside of my reach before the Brand Discovery Workshop. Now I have a lot of material to work with – a motto, an updated value proposition, the way I want my clients to feel while and after we work together, 3 ideal client personas, a list of competitors, and so on. I used a few of these already to update my website and LinkedIn.
You have no idea how grateful I am for this workshop. I don’t feel stuck anymore. I really feel that I made a huge amount of progress.
LANA MELNICHUK
Two Steps Forward Consulting
An inside look at the course
Module 1. Brand Discovery
Discover the driving forces behind why you do what you do as you build the foundation for your business. You’ll establish a clear vision for your business, forecasting your trajectory so you can develop a brand that grows with your business.
Module 2. Your Ideal Customer
Everything starts and ends with your ideal customers in mind. Beyond creating comprehensive customer profiles, you’ll learn to speak their language as you identify the golden nugget that will make them really care about what you do.
Module 3. The Competition
Competition only exists when you’re the same as everyone else. Get familiar with your competitive landscape as I guide you through my framework for competitive analysis to reveal opportunities for differentiation and positioning.
Module 4. Brand Positioning
Learn the strategies of brand positioning to gain a foothold in the minds of your target audience. You’ll work to distill your brand’s key message for more impact and recognition from the people you're in business to serve.
Module 5. Brand Personality
Using emotional branding strategies, you'll find the key to making your brand relatable to your ideal customers. You'll learn the impact colours and typography can have on your brand's perception and you'll take stock of the big brand picture to understand how all of the pieces come together to build a strong, cohesive brand.