BRAND STRATEGY & DESIGN
MELISSA McCULLOUGH COACHING & CONSULTING
easeful, safe, individualized
ABOUT MELISSA McCULLOUGH COACHING & CONSULTING
Melissa McCullough was transitioning from her career as an HR professional into embodiment coaching. She was excited for this next chapter as a Master Certified Coach but needed help creating clear language around her offers and business. Using brand strategy, we worked to identify the brand messaging that would meet her clients where they were while also making it easy to speak to the many benefits of her integrative coaching method through her marketing. Her in-depth brand strategy led to a clear visual direction for her brand identity that further communicated the feelings her clients could expect from this very personal coaching container.
Through her coaching work, she supports individuals as they cultivate their mind-body connection, restoring their ability to trust their truth as they navigate life’s challenges. The logo design is inspired by the pattern of a fingerprint. This abstract motif speaks to the individualized approach of her work. The loose, organic style of the icon's design also resembles the layers of wood grain, a beautiful parallel to the many layers of a person.
​
Throughout her brand experience, we used strategic design choices to create an atmosphere of ease and lightness to appeal to the emotional state of her clients while also reflecting Melissa's naturally grounding presence.
Her ability to get to know a brand so intimately and capture its unique essence is remarkable!
Working with Jenny has been the best investment in my business as I look to rebrand and expand my service offerings. From our first conversation, she took the time to deeply understand my unique vision, goals, and style - helping me gain incredible clarity and cohesiveness on my brand.
She guided me in articulating what I do in a way that resonates with my audience - therefore empowering me to speak confidently about my services. Plus her creativity and design expertise make me feel truly proud and more professional in how my brand is represented.
As I navigated incorporating and creating my website, she was there every step of the way. She made the entire process much easier and like I had a go-to business advisor on my side.
Not only is Jenny incredibly knowledgeable and professional but her warm and personable approach make it easy to communicate openly and collaborate. Her ability to get to know a brand so intimately and capture its unique essence is remarkable! I cannot recommend her enough for anyone looking to elevate their brand and gain the confidence in their brand, messaging and visuals.
Melissa McCullough, Melissa McCullough Coaching & Consulting
You might also enjoy these brand designs
