BRAND STRATEGY + DESIGN
NATTY BODHI CREATIVE
fresh, calm, happy
ABOUT NATTY BODHI CREATIVE
Natty Bodhi Creative is a content creation studio that works with vegan, cruelty-free and sustainably driven brands to embrace digital storytelling and increase their reach and brand awareness. Owner and content creator, Natalie, is a triple threat. She has a background in marketing, is a highly talented photographer and has grown her TikTok following to over 51,000 followers. A creator at heart, her mission is to become the go-to content creator for vegan and cruelty-free brands across Ontario.
The vision was clear from the get-go for Natty Bodhi Creative: to help vegan, cruelty-free and sustainably driven brands tell their story. While the primary logo design for the brand was typographic in style, we wanted to give the brand an icon to use within its brand identity.
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The sage leaf icon serves to allude to the vegan lifestyle surrounding the brand and its clients but also a homage to her daughter, Sage. It was the content she shared on TikTok with her daughter Sage that led Natalie to realize just how passionate she was about content creation and what eventually led her to starting her own content creation business.
Being a personal brand, it was important that the brand identity felt like Natalie. With this in mind, we opted for a colour palette that reflected her bright and positive personality while also being reminiscent of vibrant foods to appeal to her vegan and plant-based demographic.
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To drive this detail home, we named all of the brand colours for their connection to plants and food.
It was so nice to see someone get excited with me for what I wanted to bring to the world.
I had a business idea and was very passionate about what I wanted to do, but I struggled with how I wanted the world to see my brand. I needed to talk to a pro to discuss my ideas, what I hoped for my business, etc. There were so many things bouncing around in my head and I needed someone to take those “things” and turn it into something beautiful. I came across Jenny’s work often on social and I loved what she created with brands. I knew her style was similar to mine and that she would be the right person to help me. From our initial call to the last day of working together, Jenny was so organized, timely, easygoing, professional and just passionate about what her and I were creating together. It was so nice to see someone get excited with me for what I wanted to bring to the world. I really enjoyed working with Jenny and would highly recommend her. She is very skilled and super talented. Thanks a ton Jenny! You rock!
Natalie Hillinger, Natty Bodhi Creative
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