It’s a catch-22: you need a decent budget to invest in professional branding. But it’s the professional branding that will lead to bigger budgets in your business.
Well, guess what?
It is entirely possible to have an original brand identity without needing to spend thousands on custom branding. That’s what semi-custom brand identity kits are for. It’s a budget-friendly approach to branding that will distinguish your business from the competition, while fostering credibility and trust with your target audience.
Read on to learn the benefits of semi-custom branding kits, how the process works, and how to rebrand your business with one.
CONTENTS
WHAT ARE SEMI-CUSTOM BRAND KITS?
Choosing a brand identity kit that is semi-customizable means you are purchasing a brand identity that has already been designed. This saves you time developing your brand identity and saves you major costs associated with one-on-one brand identity development.
Here’s what’s included in each branding kit package:
a versatile logo collection
primary logo design
secondary logo design
wordmark design
brandmark designs
social icons
editable colour palette
brand typography
editable brand style guide and guidelines
Each logo design is customized to your business name and details. Each brand kit comes with a pre-set brand colour palette that can be easily edited in Canva or Adobe Illustrator.
Each of the Studio’s semi-custom brand kits are only sold to ONE business, guaranteeing the brand identity you rebrand with is 100% original and distinct.
THE BENEFITS OF BRAND IDENTITY KITS
1. They’re one-of-a-kind brand identity designs
The problem with using Canva to create your brand logo template is that you and everyone else are selecting from the same generic pool of logo designs.
Translation: you’re blending in with the crowd.
When you invest in a semi-custom brand kit, you’re selecting a one-of-a-kind brand identity that will only be sold ONCE. That’s how my brand identity kits work, some other designers may sell the same brand kit design three or more times before retiring the design. But that’s still significantly better than the thousands of businesses using the same pre-made Canva template.
2. Brand identity kits are affordable
The average cost to develop a custom brand identity for your business can range from $2000 to $8000. That’s a lot of money to invest up front—for good reason of course.
Alternatively, when you buy a semi-custom brand kit from the Studio, you only have to invest $700. When it comes to professional branding, anything under $1000 is a steal!
3. Quick turnaround time for semi-custom brand identity kits
Compared to one-on-one brand development which often takes three to six weeks to create from scratch, these brand identity kits have already been designed. Once you’ve selected your preferred brand identity design, you just have to wait upwards of one week to have the design customized to your business name and details.
4. There are no surprises because these brand identities are already designed
For many entrepreneurs, their fear in rebranding is often in the uncertainty of what they can expect. If you're worried you won't like the outcome of a custom brand for your business, then semi-custom brand kits are exactly what you need. There are zero surprises when you invest in a branding kit because they've already been designed.
Each of the Studio’s semi-custom brand kits are only sold to ONE business, guaranteeing the brand identity you rebrand with is 100% original and distinct.
HOW TO SELECT THE RIGHT BRAND IDENTITY KIT FOR YOUR SMALL BUSINESS
Among the collection of Studio semi-custom brand kits, each one comes with a list of businesses that would be best suited for that particular brand identity design.
For dance and yoga studios or fitness brands of all kinds, the Fitness Branding Kit is a perfect choice.
For the real estate agent or property management company that’s eager to stand out and earn trust with ease, the Real Estate Brand Kit is the best way to make a memorable impression.
For florists, event planners or homeopaths, the Floral Brand Identity Kit is the way to go.
What I love most about The Collective Brand Kit is the abstract logo designs, making it perfect for just about any business. Most notably, this brand identity is great for:
business coaches
collectives + communities
tech brands
travel brands
Tip for Selecting Your Semi-Custom Branding Kit
Consider the length of your business name and how the number of words will translate to the design you’re considering. If your business name is one word only and the brand identity kit you’re drawn to uses two or three words to form the logo designs, it may not translate as intended.
Should you be on the fence about how your business name will look when customized to your preferred branding kit, email me to preview the customized logo designs for your business for $75. If you decide to move forward with the package, that preview fee will go towards the cost of your branding kit package.
The above example shows just how easily the logo designs for the Collective Brand Kit can be customized to a brand coach.
BUYING A BRAND IDENTITY KIT: THE STEP-BY-STEP PROCESS
The process behind semi-custom brand identity kits couldn’t be easier for you. Here’s what you can expect when you purchase one of the Studio’s brand kits.
Step 1 - Select Your Brand Identity Kit Design
Go to the semi-custom brand kit page and look for the brand identity kit that resonates most with your brand vision.
Step 2 - Purchase Branding Kit + Submit Details
Once you’ve purchased the semi-custom brand kit, you'll receive an email with a brief questionnaire asking for your business details. Depending on the branding kit you purchased, this may include taglines, locations, and/or established dates to appropriately customize the design.
Step 3 - Customizing the Branding Kit
Once I’ve received your relevant business details, I’ll need seven business days to customize your brand package. This includes creating the logo designs and setting up your brand style guide template in Canva for you.
Step 4 - Receiving Your New Brand Identity
You’ll receive access to all of your new brand assets inside a Notion portal. Your logo files will come in ready-to-use PNG and SVG file formats and editable Canva files should you be changing the brand colours from the pre-set brand colour kit.
You’ll also have Canva links to your branded social icons and customizable style guide that shows you how to use your new brand identity consistently for more brand recognition.
Step 5 - Launch Your Brand
Your new brand identity is 100% original to your business. After you purchase your brand kit, the brand design is retired making you the one and only business with this original brand identity. Talk about market distinction!
To make a rebrand launch plan, be sure to read this blog for a step-by-step overview for how to organize and roll out your new brand.
Having a professional brand identity shouldn’t be reserved for those already earning top dollar in their small business. It’s always been a priority for me to make high-end branding accessible to everyone, no matter their budget or stage of business.
Professional branding is the difference maker for attracting your ideal customers or clients and earning their trust through your visual brand experience.
Your business deserves so much more than an over-used Canva logo template. My semi-custom brand identity kits were designed by me, an established brand strategist and designer. You don’t have to invest in a custom brand identity when semi-custom brand identity kits offer the same professional designer details, making you look like the expert you truly are!
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Jenny Henderson Studio develops memorable brand experiences and strategic brand foundations to improve recognition and revenue for service-based small businesses.
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