BRAND DESIGN
RAISE SOME DOUGH
spirited, homey, nostalgic
ABOUT RAISE SOME DOUGH
Raise Some Dough was a creative branding project I did in the spring of 2020 when we were all spending a lot more time at home. As my partner and I began to make more bread to pass the time, it seemed fitting to design a logo for our pseudo-bakery. He came up with the name, Raise Some Dough — and also did most of the baking — I designed the brand.
Designing a bakery brand identity is one of those branding projects that are so fun to do. Akin to coffee shops, pastry or a diner—they just centre around feelings of comfort.
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When I started designing this bakery logo design, it came to me fairly quickly. It was a simple sketch I came up from this image in my head: I wanted the design to emanate the joy!
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For the font pairing, I opted for something unexpected and a bit retro. This typeface is more art deco in style but acts as a fun contrast to the otherwise simple loaf design.
The response for this bakery brand design has been overwhelming. Which is funny because it's something I did in far less time than my client brands.
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People love bread and good design. The idea of bread rising—either in the prep phases or from your toaster—always bring the same end result: happiness.
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